Sample Partner Plan
For the Safe Boating Campaign
Local Outreach
Each year, the third Friday in May is Wear Your Life Jacket to Work Day, immediately followed by National Safe Boating Week the third Saturday – Friday. These events serve as the kick-off for the annual Safe Boating Campaign, which continues throughout the year with various events and activities
Following is a sample partner plan. We encourage you to use our free resources to customize the plan for your community needs and local volunteer support. Some of these activities will take lead time to plan and vary based on local volunteer support.
Calendar of Activities
September / October
- Register as a partner to make sure you receive the latest email updates with outreach ideas and resources
- Already registered? Email outreach@safeboatingcouncil.org if you need to update your partner registration
- Save the date for National Safe Boating Week, Wear Your Life Jacket at Work Day, and other community event opportunities
- Recruit volunteers to help you brainstorm and plan
- Request a partner logo
November / December
- Read the Event Toolkit for ideas and resources to implement in your local community
- Follow media best practices for your outreach efforts to support a safe boating culture
- Purchase flyers, outdoor banner, swag, and other educational items from the
NSBC Store - Update your organization social media pages and website with your partner logo
- Follow the Safe Boating Campaign on social media (Facebook, Instagram, Twitter, YouTube)
- Share about boating safety on your social media by sharing content from the Safe Boating Campaign’s social pages or the Resources page
January
- Pursue advertising opportunities in your community
- Browse the Resources page for print ads, signs, posters, and more resources
- If you need assistance with artwork, contact the NSBC for pricing
- Contact your local state agency or park services to inquire about opportunities to include Safe Boating Campaign signage at park entrance kiosk(s) or launch points
- Continue to share about boating safety on your social media
- Follow media best practices for your outreach efforts to support a safe boating culture
- Purchase flyers, outdoor banner, swag, and other educational items from the NSBC Store
February / March
- Be on the lookout for email updates from the campaign
- Share updates with your volunteers about the campaign
- Read the Event Toolkit for ideas and resources to implement in your local community
- Follow media best practices for your outreach efforts to support a safe boating culture
- Pursue advertising opportunities in your community
- Browse the Resources page for print ads, signs, posters, and more resources
- If you need assistance with artwork, contact the NSBC for pricing
- Continue to share about boating safety on your social media
- Purchase flyers, outdoor banner, swag, and other educational items from the
NSBC Store - Develop plan for Wear Your Life Jacket at Work Day and National Safe Boating Week
- Coordinate plan with volunteers
April
- Request a proclamation in support of boating safety from your local official
- Share updates with your volunteers and/or organization in a newsletter
- Finalize details your local outreach for Wear Your Life Jacket at Work Day and National Safe Boating Week
- Coordinate with volunteers
- Browse the Resources page for Print Ads, Signs & Posters, and more resources
- Write a press release to share with your local media about your events
- Coordinate with local state agency or park services to place Safe Boating Campaign signage at park entrance kiosk(s) or launch points
- Follow media best practices for your outreach efforts to support a safe boating culture
- Purchase flyers, outdoor banner, swag, and other educational items from the NSBC Store
May
- Follow-up with local official for a proclamation in support of boating safety
- Write and share a letter to the editor with your local newspaper
- Share the press release about your local outreach event with media
- Encourage your employer to participate in Wear Your Life Jacket at Work Day
- Share daily social media images or infographics during National Safe Boating Week
- Participate in Wear Your Life Jacket at Work Day
- Follow media best practices for your outreach efforts to support a safe boating culture
- Share the Wear It Pledge with your volunteers, community, and on your social media
- Continue to share about boating safety on your social media
- Purchase flyers, outdoor banner, swag, and other educational items from the NSBC Store
June / July / August
- Lead additional community efforts – be sure to share with local media
- Check safeboatingcampaign.com often as new resources will be released throughout the year
- Pursue advertising opportunities in your community
- Browse the Resources page for Print Ads, Signs & Posters, and more resources
- If you need assistance with artwork, contact the NSBC for pricing
- Follow media best practices for your outreach efforts to support a safe boating culture
- Share about boating safety on your social media by sharing content from the Safe Boating Campaign’s social pages or the Resources page
- Share the success of your community outreach efforts with the Safe Boating Campaign
- Purchase flyers, outdoor banner, swag, and other educational items from the NSBC Store
- See Outreach Event Ideas below
Outreach Event Ideas
Safe Boating Campaign fun doesn’t have to stop after National Safe Boating Week! Keep the momentum going and build awareness about boating responsibly throughout the year.
- Participate in community events in your area where you can share about boating safety
- Plan a local Ready, Set, Wear It event any time during the boating season
- Invite a boating safety professional from a state or local department of natural resources or park services to speak about boating safety
- Visit a local elementary, middle, high school, or college and educate the students about life jacket safety
- Create an educational day where you can teach the public how to fish or boat while emphasizing important life-saving decisions like wearing a life jacket
- Organize a safety day on the water for your local youth organization (i.e., Boy Scouts, Girl Scouts, 4-H)
- Volunteer to train, or arrange training for, youth summer camps on safety practices for water activities
- Work with local or state partners to do safety awareness day where local enforcement agencies and organizations distribute Safe Boating Campaign resource
- Host a booth at various boating events, races, and other events where visitors may be given Safe Boating Campaign resources
- Install launch point signage or a billboard near a popular boating area
- Partner with local outdoor clubs to host a life jacket and water safety presentation