Safe Boating Campaign Challenges Boaters to ‘Wear It Out’ to Win a Prize

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The National Safe Boating Council’s new social change marketing initiative focuses on making wearing a life jacket a routine behavior for boaters and others who spend time on the water. “Wear It Out” is part of the Safe Boating Campaign, an annual worldwide effort focused on responsible boating.

“Wear It Out shows the passion that boaters have for the water, so much so that our advertising depicts boaters wearing their life jacket even when doing day-to-day activities – such as walking a dog, brushing their teeth, or eating out with friends,” said Yvonne Pentz, communications director of the National Safe Boating Council, a national catalyst for recreational boating safety. “It’s a play on the phrase ‘Wear It Out’ so that boaters never forget the right gear and they’re always ready for boating. Sometimes you can’t turn off your inner boater.”

The Safe Boating Campaign encourages boaters to snap a picture to share how they Wear It Out and tag the campaign on Facebook (@SafeBoatCampaign) or Instagram (@BoatingCampaign) with the hashtag #wearit. A few people will be randomly selected to receive a prize! (Note: Entrants, please check your privacy settings to ensure the post may be viewed by the Safe Boating Campaign.)

“This social change marketing approach focuses on connecting boaters and inspiring behavior change to normalize wearing a life jacket each and every time you go boating,” said Peg Phillips, executive director of the National Safe Boating Council. “Wear It Out shares the idea that wearing a life jacket shows that you are part of a community of boaters.”

The Safe Boating Campaign continues throughout the year with outreach efforts around the world. Local partners, as well as boating tips and educational resources, can be found at It is produced under a grant from the Sports Fish Restoration and Boating Trust Fund and administered by the U.S. Coast Guard.

Reference to any specific commercial product, process, or service, or the use of any trade, firm or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the U.S. Coast Guard.