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Ready, Set, Wear It is an optional event for Safe Boating Campaign partners to share about the importance of always wearing a life jacket in their local communities. It may be a standalone event or incorporated into other local outreach efforts. Following are examples of Ready, Set, Wear It events:

  • Press conference with local officials sharing about the importance of boating safety
  • Life jacket fashion show
  • Booth at a community festival with information about boating safety, games, and a raffle for a chance to win a life jacket
  • Ride-along with marine law enforcement and local media
  • Group paddling event with on-land and on-water education stations
  • Life jacket fit station near a dock

Regardless of how you celebrate your Ready, Set, Wear It event, take a group photo of participants wearing their life jackets and share with Safe Boating Campaign (social @boatingcampaign, email outreach@safeboatingcouncil.org).

Social Media

The Safe Boating Campaign has a variety of images and infographics to accompany the following sample social media posts. Visit the Resources page.

Hashtags

*Use more than one hashtag to help further the reach of your posts
*Tag the Safe Boating Campaign (Facebook: @Safe Boating Campaign, Twitter: @boatingcampaign)

  • Ready, Set, Wear It: #readysetwearit
  • Life Jackets: #realboaterswearit, #lifejacketsSAVElives

Ready, Set, Wear It

  • #DidYouKnow drowning is the reported cause of death in four out of every five boating fatalities? #readysetwearit
  • Join us for Ready, Set, Wear It Life Jacket event in LOCATION on DATE! #readysetwearit
  • Life jackets save lives! If a boater is wearing one, their chance of survival from capsizing or falling over-board will dramatically increase. #readysetwearit
  • Life jackets save lives. #lifejacketsSAVElives #readysetwearit
  • Life jackets save lives! Proud to support @boatingcampaign’s #readysetwearit on DATE!
  • Prepared boaters have the most fun! #readysetwearit
  • Help us raise boating safety and join our Ready, Set, Wear It Life Jacket event on DATE! #readysetwearit
  • It’s always #worthit to #wearit
  • Heading out on the water? Make sure you are prepared and always wear a life jacket.
  • Life is good. Wear a life jacket.
  • Make sure you and your family are ready to have the best day on the water by always wearing a life jacket, having all required safety gear, and knowing how to responsibly handle your boat.
  • Real love is a life jacket.
  • Regardless of your age or experience level, the data shows that life jackets save lives.
  • Remember to #wearit like a pro! Always wear your life jacket over your coat – never underneath.
  • Safety isn’t optional, always make sure your life jacket fits properly and in good condition before heading out on the water.
  • Seasons change, but one look never goes out of style – a life jacket!
  • Tell your friends – life jackets are in.
  • Tell your friends – life jackets are cool.
  • The best life jacket is one you will wear.
  • Accidents happen quickly – if you’re not wearing your life jacket, you won’t have time to put it on.
  • Life jackets are for everyone, regardless of your age or swimming ability. Always #wearit!

Media Outreach

Customizable Media Advisory

Use this customizable media advisory to attract the media and the public to your local event. Email or fax it to local media. Remember to customize the information in ORANGE CAPITAL LETTERS and remove this statement before distributing to the media.

For Immediate Release

ORGANIZATION to Host Ready, Set, Wear It Life Jacket Event on DATE

CITY, STATE (DATE) – ORGANIZATION joins boating safety advocates around the world in hosting a Ready, Set, Wear It Life Jacket event in their local community. These events are part of the yearlong Safe Boating Campaign to promote boating safety and voluntary, consistent wear of life jackets and offered by partners around the world.

What: EVENT TITLE AND BRIEF DESCRIPTION
When and Where: DATE, TIME, EVENT LOCATION, ADDRESS Hosted By: ORGANIZATION AND PARTNERS
Contact: NAME, TITLE, EMAIL, PHONE

“This event shows boaters, paddlers and everyone on the water that wearing a life jacket is rewarding, expected and easy – it’s the norm,” said Yvonne Pentz, communications director of the National Safe Boating Council, the lead organization for the Safe Boating Campaign.

U.S. Coast Guard statistics show that drowning was the reported cause of death in four out of every five recreational boating fatalities in 20XX, and that XX percent of those who drowned were not wearing life jackets.

The local event will feature BRIEF DESCRIPTION OF ACTIVITIES, SPEAKERS, OTHER ASPECTS OF EVENT THAT MAY ATTRACT MEDIA.

For more information, please visit www.safeboatingcampaign.com or ORGANIZATION WEBSITE.

 

Customizable Press Release

Use this customizable press release to attract the media and the public to your local event. Email or fax it to local media. Remember to customize the information in ORANGE CAPITAL LETTERS and remove this statement before distributing to the media.

For Immediate Release

ORGANIZATION to Host Ready, Set, Wear It Life Jacket Event on DATE

CITY, STATE (DATE) – ORGANIZATION joins boating safety advocates around the world in hosting a Ready, Set, Wear It Life Jacket event in their local community. These events are part of the yearlong Safe Boating Campaign to promote boating safety and voluntary, consistent wear of life jackets and offered by partners around the world.

The local event will take place on DATE at EVENT DETAILS, INCLUDING TIME, LOCATION AND ACTIVITIES OF PUBLIC INTEREST. More information about the event can be found at ORGANIZATION WEBSITE.

“QUOTE FROM AN ORGANIZATION OFFICER OR OTHER PROMINENT SUPPORTER.”

U.S. Coast Guard statistics show that drowning was the reported cause of death in four out of every five recreational boating fatalities in 20XX, and that approximately XX percent of those who drowned were not wearing life jackets.
Members of the boating public – including anglers, hunters, paddlers and others who use boats (don’t forget your four-legged friends!) – are encouraged to attend.

For more information, please visit www.safeboatingcampaign.com or ORGANIZATION WEBSITE.

GENERAL DESCRIPTION OF ORGANIZATION, INCLUDING WEBSITE AND PHONE NUMBER.

Media Contact: NAME, TITLE, EMAIL, PHONE

 

Customizable Text PSA Scripts

Use these customizable PSAs to attract the media and the public to your local event. Email or fax
it to local media. Remember to customize the information in ORANGE CAPITAL LETTERS and remove this statement before distributing to the media.

60 Second PSA
Note: Keep to 120 words
Help raise boating and life jacket safety awareness! Come to Ready, Set, Wear It Life Jacket event on DATE, at TIME at LOCATION sponsored locally by ORGANIZATION. ORGANIZATION joins an international effort sponsored by the National Safe Boating Council to raise awareness of the life-saving importance of always wearing a life jacket while boating. Visit www.safeboatingcampaign.com or ORGANIZATION WEBSITE for more information. ORGANIZATION and this station remind you to always wear your life jacket while boating.

30 Second PSA
Note: Keep to 75 words
Boating safety is going international! Join others to raise boating safety and life jacket awareness at a Ready, Set, Wear It Life Jacket event on DATE at TIME at LOCATION. Ready, Set, Wear It is sponsored locally by ORGANIZATION and part of the yearlong Safe Boating Campaign. Help us get the word out on boating safety and the importance of always wearing a life jacket!